Market Development

New business models, products & services

The Market Development Work Stream focuses on the future messaging landscape and the features, investment and innovations required to leverage the changing dynamics of this vibrant sector with the shared goal to build a premium and trusted channel with sustained growth.

An international Working Group has been established to help advocate industry innovation and to support the trial & development of new messaging business models, products and services.


  • Establish new and partner with industry platforms to create advocacy for mobile messaging
  • Prioritise new product roadmap features and uses cases


  • Features & Services Roadmap
  • Future of Messaging Guide
  • Market analytics
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